![]() ![]() The basic structure of UX design, UX writing and content strategy, and UX research case studies have important elements in common and all follow the same general path. But I find a lot of joy in writing case studies and helping others write theirs. I’m no expert at this, nor am I a career advisor, so there’s no guarantee this advice will get you a job interview or offer. It’s difficult to understand where the project started, why it happened in the first place, and what the outcome was. When the storyteller leaves these things out, it’s harder for the reader (the hiring manager) to follow along. A good story needs a plot, characters, and a conflict (user pain-points, anyone?) It also requires a beginning, a middle, and an end. It screams, “Take me seriously!”īut I’m a believer in looking at a case study like a story, especially when it comes to UX disciplines. A case study is decidedly not cozy, and the subject matter is usually dry. ![]() The words sound so dry and clinical in comparison to the warm embrace of story. Many people don’t connect writing a case study with writing a story. That’s right, I’m talking about case studies. It’s much harder to tell a polished story when you’re looking for that next big opportunity or sharing it with an audience of your peers in a formal presentation. Chatting with coworkers or venting to your partner in choppy anecdotes after a long day might feel easy. Stories can be hard to tell when you’re writing about your work, though. Stories are a vibrant way to share our life experiences. As you experience the journey through the hero’s eyes, you might be left laughing, crying, or nodding your head in agreement. Whether you are a learner who is just starting out, a professional interested in a career change, or an executive seeking to refine your skills, the ability to craft a compelling narrative in order to emphasize the messages you want to deliver can make an important difference in any field that you enter.I love a good story. Law: Make arguments to persuade judges and juries. Human resources: Foster connections among employees. Social justice and politics: Raise awareness of important issues and motivate people to take action.Įducation: Teach people about different cultures, historical events, and scientific concepts. Marketing: Connect with customers on a deeper level and drive sales. Industries in which strong storytelling skills can be beneficial include: While journalists, communications officers, and authors may require storytelling expertise, other career fields can benefit from masterful storytelling. Storytelling can be used in various professional settings, including in roles not often associated with writing. From accelerated boot camps that provide flexible training options to executive education courses designed for busy professionals, edX offers a variety of learning formats to fit your needs. For learners considering pursuing a bachelor’s degree and who may later advance to a master’s degree, storytelling classes can help you build critical communication skills that can help you throughout your programs. These courses cover a wide range of topics, from the basics of storytelling to advanced techniques for incorporating data in your storytelling. Storytelling for personal growth: How can storytelling help you understand your own experiences and connect with others on a deeper level?ĮdX offers courses designed to improve your storytelling skills. Storytelling for social change: How do you use storytelling to raise awareness of important issues and motivate people to take action? Storytelling for business: How can you use storytelling to market your products or services, motivate your employees, and build relationships with your customers? ![]() Once you understand the basics, you may move to more advanced courses in storytelling that can cover specialized topics, such as: The power of storytelling: How can storytelling be used to entertain, educate, and inspire? ![]() The art of storytelling: How do you tell a story effectively? How do you engage your audience, create suspense, and build to a climax? The different types of stories: There are many different types of stories, including myths, legends, fairy tales, fables, and personal narratives. The elements of a story: What makes a good story? What are the essential elements of a story? edX offers innovative courses in a variety of storytelling methods.Īn introductory course in storytelling might cover the following topics: Stories can create memorable experiences and even build a connection between businesses and their customers. Whether you're building a podcast to deliver the news or reading about history in an educational setting, good storytelling can help bring lessons to life. Storytelling fits into a wide range of disciplines. ![]()
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